How the Role of the Barista Is Changing in Specialty Coffee: New Skills and New Challenges

In the world of specialty coffee, the role of the barista has undergone — and continues to undergo — a profound evolution. Today, it’s not just about pulling a great espresso, but about being a product ambassador, a flavor communicator, and a professional capable of creating value in every customer interaction. The required skills are increasingly diverse, and expectations — from both customers and employers — are higher than ever.