What to Expect from the Specialty Coffee Expo and Why You Should Follow It Even from Italy

Every year, coffee professionals and enthusiasts from around the world gather at the Specialty Coffee Expo — the industry’s most important event, organized by the Specialty Coffee Association (SCA). Although it takes place in the United States, it has become a key reference point for those working in Italy as well. Understanding the dynamics of this event means anticipating the trends that will shape the months ahead.